How Axiz Built a Decision Infrastructure Around Real-Time Data Insights

THE CHALLENGE

An Unreliable Foundation for Decision-Making

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As a technology-driven distributor, Axiz expected its internal systems to match its innovation. However, a legacy platform made reporting inefficient, delivering cumbersome outputs that lacked the accuracy and detail needed for informed decision-making.

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That's where Magda Bekker comes in. With more than two decades of experience spanning Sales Operations and, more recently, Systems & Processes, she has built a reputation for bridging the gap between business requirements and technical capabilities.

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When she stepped into her role as Business Systems Process & Project Manager, she inherited that legacy system along with a vast repository of employee data that delivered little meaningful value. Information was fragmented across multiple sources, difficult to interpret, and disconnected from key business objectives. 

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Reporting was equally challenging, with data scattered across various outputs, making it time-consuming for management to extract actionable insights or draw clear conclusions about business performance.

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What it all really meant was that Axiz had outgrown their need for a simple employee monitoring tool. As their operations matured, they required a platform that would carry them away from Covid-era monitoring, into AI-era work intelligence. 

Axiz didn't need a bigger reporting tool. It needed one built for real-time, trustworthy decision-making. Something that could scale from a single dashboard to the system-of-record the whole business could rely on.

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THE SOLUTION

Real-Time, Self-Service Data

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Under Bekker's guidance, Axiz rolled out Insightful. The result was immediate: real-time, accurate information about how teams and employees were actually working. Insightful's automated reporting and self-service data access quickly began to enable staffing and work distribution decisions that had real bottom-line impact.

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Managers and upper leadership finally had their hands on granular, trustworthy data that translated into performance risk and opportunity signals. Day-to-day collaboration across teams transformed with an element of confidence and trust not experienced before. 

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Decisions are now supported by hard facts and made in the moment it matters, not months after a productivity slip is identified. And Insightful has eliminated a burdensome admin load, allowing leadership to make use of real-time work intelligence for the first time. 

The Building Block for a Company-Wide System

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An even bigger shift came when that data stopped living in isolation. Axiz's reporting team is now easily able to compare Insightful analytics with badge-swipe data, ERP transaction counts, ticketing activity, and Power BI reporting. This comprehensive overview is now a single monthly productivity report that goes straight to their executive committee.

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“Insightful became the first building block for our entire productivity measurement system,” adds Bekker. With Insightful, they've taken 5 siloed data sources and transformed them into a singular, highly actionable monthly report for top executives. 

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Insightful's flexible data integration and reporting features also transformed the way managers participate in these monthly productivity assessments. Each manager can customize their own data views, export every single screen or menu option available and manipulate data with confidence.

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For a data-driven organization like Axiz, that's game-changing. 

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Leadership's adoption of Insightful was swift and effortless. Bekker recalls the onboarding process as refreshingly straightforward: “You almost don't have to train your users. They can self-educate just by clicking through the menus.”

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The platform's intuitive interface and accessible reporting capabilities removed traditional barriers to adoption, allowing leaders to quickly uncover valuable insights. With a clearer view of workforce activity and operational efficiency, management gained a new lens through which to evaluate performance, optimize processes, and drive better business outcomes.

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An Investment in People 

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Zooming out from the granularity of system data, Insightful also helped Axiz invest in their people. By uncovering productivity trends, slumps, and successes, Axiz is better able to restructure resources and balance workloads. 

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Data provides objective evidence for managers to address productivity challenges and serves as an honest starting point for development conversations. Insightful’s integration with Outlook Calendar compares productivity data against calendar entries to validate time spent in meetings or at customer sites.

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THE RESULT

A Trustworthy System the Business Runs On

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Insightful has moved Axiz from a point solution to embedded decision infrastructure that feeds executive-level reporting. That’s not just visibility, but a system of record the business runs on. Insightful is integral to operational decisions and has become the cornerstone for a new era of productivity culture. 

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Across every part of this rollout, Insightful has been used to support Axiz's people, not police them. Workload comparisons across locations exist to fix system-level inconsistencies and validate policy decisions, not to single out employees. 

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Where Insightful data does inform one-on-one conversations, it functions as an honest, shared starting point. Managers have a way to ensure conversations about workload and capacity are grounded in what's actually happening, rather than assumption on either side.

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Redeploying People Instead of Hiring Around Gaps

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With real-time, trustworthy workload and productivity data, Axiz can move people to cover a gap immediately when the data shows a shortfall,  rather than hiring to fill it. That shows up in the pace of change the business can now sustain: up to 30 team resource reallocations in a busy month, each one grounded in what the data shows rather than guesswork. A temporary shortfall on one team can be covered by shifting capacity from another, without adding headcount.

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The Future

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Looking ahead, Bekker's focus is on expanding adoption, strengthening existing use cases, and unlocking even greater value from the platform. 

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As Axiz leverages new tool capabilities and dashboard enhancements, she's leading a proactive change management strategy to ensure managers not only understand the latest features but fully embrace them. The goal is clear: to further embed Insightful as a strategic decision-making tool that gives the business a deeper, data-driven understanding of how work gets done.