Stop Burning Tokens: Why Companies Are Measuring AI Adoption Wrong

Most companies are measuring AI adoption the wrong way. Seats purchased. Prompts run. Tokens burned. None of it tells you whether your teams are actually getting more done. Join Insightful's Head of Product, Reed Rawhouser, for a live, data-driven look at the gap between AI adoption and AI absorption: the metric most dashboards miss entirely. You'll score your own organization live during the session, see why Shadow AI is hiding both your best and worst use cases, and get a first look at how Insightful's new AI Adoption Report makes absorption visible. Registrants receive the recording and slides.

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In this session, you’ll discover:

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• The Token Trap: Why counting seats, prompts, and tokens measures consumption, not results, and the real gap between AI adoption and AI absorption that most dashboards miss.
• Where your Shadow AI and your power users are hiding: Score your own organization live with our AI Adoption Self-Assessment, then see why the same visibility gap hiding your riskiest AI use cases is also hiding your best ones.
• Making absorption visible: How precision work data closes the gap, plus a first look at Insightful's AI Adoption Report: see which tools are earning their spend, and which to cut.